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People are always interested in saving money. If you can develop
a product or service that will help them save, you are almost
guaranteed success. This report will tell you about a special
type of magazine you can produce and give away, free, that will
generate substantial profits for you.
The magazine is an ADVERTISING TABLOID. The magazine is made up
almost completely of advertisements from local businesses, with
a coupon sections filled with money-saving offers from these businesses.
These are fairly easy to put together. The only real work you’ll
have to do is a bit of leg work to get your advertisers for the
first issue. The subsequent issues will get easier and easier,
because your original advertisers will return to you, due to their
success, and new advertisers will feel confident about advertising
with you.
What if there are free ad magazines in your area already? Get
a few copies of each one. Take your time to look through them
all. Make a list of the things that you like and dislike in each
one. You should then be able to look down your list of dislikes
and find ways to improve upon the current magazines. Also, consider
the type of advertisers in each one, and the group of people the
publisher is marketing to. Your magazine could specialize in an
area they they are ignoring. You could do one that’s all restaurants,
or caters to upper-income families, exclusively.
Here’s the best way to start an advertising tabloid. First, think
up a name. Here are some words to start your brainstorming: SAVE,
FREE, DISCOUNT, VALUE, MONEY, PAPER, PEOPLE, CONSUMER’S, COUPON,
GUIDE, GUIDEBOOK. Think of words that will convey the money-saving
feel of the magazine. When you come up with one (for example,
“People’s Free Moneysaver”) then you are ready to start identifying
potential advertisers.
Make a list of the potential advertisers for your magazine. Put
down their name, address, phone and type of business they are.
For example, if your magazine will market to upper income people,
then make a list of the recreation businesses that these families
might like (marinas, bed & breakfast, et.), higher quality restaurants,
and higher-priced retail stores. Even upper income families like
to save money (they didn’t get to be upper income by spending
it all!). Then prepare a letter to be sent to these advertisers.
This will be your first contact with them. Detail your planned
publication, how they will benefit from it (it will draw new customers
in and will give experienced customers an extra incentive to return),
advertising rates and how you plan to distribute it (we’ll cover
both later in this report). Your computer will be indispensable
for this. Set up a database with the business’ contact information,
then type your letter as a form letter in your word processor.
You can then merge these and print them, then print labels for
the envelopes, saving hours of time.
Click here to find out more . . .
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